Cross Globe Marketing
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A press mention on a relevant industry site does more than a dozen average backlinks - it builds brand visibility and authority at once. We pitch stories journalists actually want to run.
A generic company announcement isn't a story - journalists need a genuine hook, data, or newsworthy angle before they'll cover anything.
Mass-distributed press releases about routine company news rarely earn real editorial coverage - they get ignored or, at best, syndicated onto low-value press release aggregator sites that add little SEO or brand value.
We build campaigns around genuine hooks - original data, trend commentary, or expert positioning - then pitch them directly to relevant journalists and publications instead of blasting a generic release to a mass list.
If any of these are true, earned media coverage is a gap worth closing.
Competitors get featured in trade publications and you don't.
Generic announcements distributed with no real story angle rarely earn coverage.
Your link profile lacks placements from genuinely authoritative news and industry sites.
Nobody at your company is quoted as an industry expert in relevant coverage.
Without proprietary data or research, there's rarely a story hook for journalists to run with.
Cold, one-off pitches perform far worse than relationships built over time with relevant reporters.
From story development to placement, media coverage built around a real hook.
Genuine, newsworthy angles developed from your business, data, or industry position - not generic announcements.
Proprietary surveys or data analysis produced specifically to give journalists something worth citing.
Relevant journalists and outlets identified for each story, instead of a mass, untargeted distribution list.
Personalized pitches sent directly to journalists based on their beat and past coverage.
Your team positioned as go-to sources for journalist queries and expert commentary requests.
Ongoing relationships built with relevant reporters rather than one-off, cold pitches.
Earned coverage promoted across your own channels to extend its reach and value further.
Every placement tracked with reach, domain authority, and resulting link value reported clearly.
A good pitch starts with a real hook - we find it before we ever contact a journalist.
Industry news tracked to find timely angles worth commenting on quickly.
Relevant reporters identified by beat and past coverage, not a generic media list.
Original research designed and analyzed to produce genuinely citable findings.
We study what coverage competitors have earned to find comparable or better angles.
Placements monitored for reach, authority, and whether they include a link.
Traditional PR measures success by impressions. We measure it by coverage, links, and authority together.
Every campaign starts with a genuine hook, not a generic announcement.
Coverage pursued specifically on sites that also carry real link value.
Original research gives journalists something concrete to cite.
Ongoing journalist relationships outperform one-off cold pitching.
Every placement reported with reach and link data, not vague impression counts.
A structured six-step process for turning a genuine story into press coverage and links.
A newsworthy hook developed from your business, data, or industry position.
Relevant reporters and publications identified for the specific story.
Supporting data, visuals, or research produced to strengthen the pitch.
Personalized pitches sent to targeted journalists, not a mass distribution list.
Ongoing follow-up and relationship nurturing beyond the initial pitch.
Placements tracked and promoted across your own channels for added reach.
Get a free digital PR consultation and find the story angle worth pitching.