Cross Globe Marketing
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Most visitors who add to cart never come back on their own. We build multi-touch abandoned cart and browse abandonment sequences that bring them back with the right message at the right moment, without discounting more than necessary.
A visitor who added to cart already showed intent - most brands just never follow up correctly.
A single generic reminder email, sent too late or with no urgency, recovers a fraction of the revenue sitting in abandoned carts. Browse abandonment - visitors who viewed but never added to cart - gets ignored entirely by most brands.
We build multi-email cart recovery sequences timed around real abandonment behavior, plus separate browse abandonment flows, so revenue gets recovered from every stage of drop-off, not just the final cart step.
These patterns show up when cart recovery is a single email instead of a sequence.
Carts abandoned at a normal rate but almost none recovered by email.
Visitors who viewed products but never added to cart get no follow-up at all.
No multi-touch sequence, no urgency escalation, no incentive tiering.
The first reminder sent hours late, missing the highest-intent window.
Every recovery email leads with a discount, training customers to always wait for one.
Generic cart reminder with no reference to the specific item left behind.
Every stage of recovering lost revenue from near-purchases, handled as connected flows.
A timed multi-email sequence starting within the first hour of abandonment, escalating urgency appropriately.
Follow-up for visitors who viewed products but never added to cart, recovering interest before it's lost.
Emails reference the exact items left behind, with images and pricing pulled dynamically.
Discounts introduced only at the point in the sequence where they're needed, not on email one.
Low-stock or limited-time messaging used when genuinely accurate to increase conversion.
High-intent abandoners followed up via SMS alongside email for faster recovery.
Later emails in the sequence address shipping, returns, and common objections that stall a purchase.
Recovered revenue tracked separately by flow and by email so you know exactly what's working.
Every touchpoint is tuned against real recovery data, not a fixed template.
First-touch timing tested to catch the highest-intent window after abandonment.
Incentive size and placement tested to recover revenue without over-discounting.
Live product data pulled into emails so content always matches the actual cart.
SMS triggered for high-value carts that don't respond to email alone.
New vs. returning customers get different messaging and incentive logic.
Recovering the sale matters less if every recovery costs a discount you didn't need to give.
Discounts appear only when the data says they're needed to convert.
Both cart and browse abandonment covered, not just the final step.
First touch timed to the highest-intent window, not a fixed delay.
SMS used selectively for high-value recovery opportunities.
You see exactly how much revenue each flow recovers, monthly.
A structured process that turns abandonment into a measured recovery channel.
We review current cart and browse abandonment volume and existing recovery performance.
Email count, timing, and incentive tiers are mapped for both flows.
Product feed integration is configured so emails always reflect the actual cart or browsed items.
SMS escalation is configured for high-value abandonment where applicable.
Flows go live with tracking on recovery rate by email and by flow.
Timing, incentive, and copy are refined against real recovered-revenue data.
Get a free cart recovery audit and see exactly how much revenue your current flows are leaving on the table.