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Social Media Marketing / Social Commerce and Shoppable Posts

Social Commerce That Turns Scrolling Into Checkout

Every extra tap between discovery and purchase costs you sales. We set up and manage Instagram Shop, Facebook Shop, and TikTok Shop, with tagged product content built to move someone from seeing a post to completing checkout in the fewest possible steps.

0+
Shoppable Catalogs Set Up
0x
Avg Conversion vs Link-in-Bio
0 Days
To Live Shop Setup
Fewer Taps
From Post to Checkout
The Problem

Why Link-in-Bio Is Costing You Sales

Every additional step between a product post and checkout loses a percentage of interested buyers.

Sending someone from a post to a link in your bio, then to a website, then to a specific product page adds friction at every step, and a meaningful share of interested buyers drop off before completing a purchase.

We set up native shoppable experiences directly inside Instagram, Facebook, and TikTok, so a tagged product in a post or Reel leads straight to checkout with the fewest possible taps.

When It Matters Most

Signs You Need Social Commerce Set Up

These patterns show up in D2C brands leaving revenue on the table inside their own content.

🔗 Link-in-Bio Dependency

Every product post routing through a single generic bio link.

🛒 No Product Tagging

Products shown in content with no tap-to-shop functionality.

📈 High Content Reach, Low Site Traffic

Popular posts not translating into meaningful click-through.

🔄 No Catalog Sync

Product catalog not connected to Meta or TikTok Shop at all.

📱 No Live Shopping Presence

No live or interactive shopping content driving real-time sales.

📊 No Shop Performance Data

No visibility into which tagged products actually drive purchases.

What's Included

Shoppable Experiences Set Up and Optimized

From catalog sync to tagged content, built to reduce every step to checkout.

01
Setup
Shop Setup and Catalog Sync

Instagram Shop, Facebook Shop, and TikTok Shop configured and synced with your product catalog.

02
Tagging
Product Tagging Strategy

Every relevant post, Reel, and Story tagged with the correct product for one-tap shopping access.

03
Content
Shoppable Content Creation

Content specifically designed to showcase tagged products naturally within the creative.

04
Live Shopping
Live Shopping Event Planning

Live shopping sessions planned and promoted to drive real-time purchase moments.

05
Catalog Health
Catalog Quality Management

Product feed checked regularly for pricing accuracy, availability, and image quality issues.

06
Checkout
Native Checkout Optimization

In-app checkout experience reviewed and optimized where the platform supports it.

07
Retargeting
Shop-Based Retargeting

Catalog data used to power dynamic retargeting ads for viewed but unpurchased products.

08
Reporting
Shop Performance Reporting

Reporting on which tagged products and posts are actually driving purchases.

Methodology

How Social Commerce Gets Set Up and Managed

Platform-native commerce tools configured correctly from the start.

Meta Commerce Manager

Catalog setup and management for Instagram and Facebook Shop.

TikTok Shop Integration

Product catalog sync and shoppable video setup for TikTok.

Product Feed Management Tools

Automated feed syncing to keep pricing and availability accurate.

Dynamic Retargeting Setup

Catalog-powered ads targeting users who viewed but did not purchase.

Shop Analytics Dashboards

Performance data on tagged products and shop-driven revenue.

Why Choose Us

Commerce Built Into the Content, Not Bolted On After

We design content with the shop experience in mind from the first brief.

Fewer Taps to Checkout

Native tagging removes unnecessary steps between post and purchase.

Catalog Accuracy Maintained

Regular checks keep pricing and stock data reliable.

Content Designed for Tagging

Products are shown in ways that make tagging feel natural, not forced.

Retargeting Built In

Catalog data powers follow-up ads automatically.

Clear Revenue Attribution

We know which specific posts and products drive actual sales.

How We Work

From Catalog to Checkout: Our 6-Step Process

A structured setup and optimization process for social commerce.

01

Catalog Audit and Sync

Your product catalog is reviewed and connected to Meta and TikTok Shop.

02

Shop Configuration

Instagram, Facebook, and TikTok Shop are configured and verified.

03

Tagging Strategy Rollout

A plan for tagging products consistently across new and existing content.

04

Shoppable Content Production

Content is created or adapted to naturally showcase tagged products.

05

Retargeting Setup

Dynamic retargeting campaigns are built from catalog and viewer data.

06

Performance Reporting

Monthly reporting on shop-driven revenue and top-performing tagged content.

FAQ

Social Commerce and Shoppable Posts — Common Questions

Do we need an existing e-commerce store to set this up?
Yes, you need an active online store with a compatible product catalog, typically on Shopify or a similar platform, to sync with Instagram, Facebook, or TikTok Shop.
How long does shop setup take?
Initial setup and catalog sync typically takes 10 to 15 business days, depending on platform approval times and catalog size.
Can customers check out without leaving the app?
On platforms and regions where native checkout is supported, yes; otherwise tagged products link directly to your website checkout with minimal friction.
Do you help with live shopping events?
Yes, we plan, promote, and support live shopping sessions designed to drive real-time purchases during the broadcast.
What happens if our product catalog changes frequently?
We set up automated feed syncing so pricing, availability, and new products stay current without manual updates.
Can shoppable content also be used in paid ads?
Yes, catalog-tagged content works especially well in dynamic retargeting ads showing viewed products back to interested shoppers.
How do you measure the success of social commerce?
We track revenue and conversion rate attributed specifically to tagged posts and shop traffic, not just overall site sales.
Ready When You Are

Ready to Turn Scrolling
Into Checkout?

Get a free audit of your current shop setup and see exactly how much friction is between your content and a sale.

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