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Digital Marketing / Social Media Marketing

Social Media Marketing That Builds Audiences Into Revenue

Social media isn't broken — your approach to it probably is. Brands come to us after months of posting into the void, watching follower counts stagnate while competitors own the feed. We audit what's killing your reach and rebuild your content and distribution strategy from scratch.

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Brand Accounts Managed
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Avg Engagement Growth
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To Measurable Results
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Channels Managed — Paid + Organic
The Problem

Why Brands Choose CGM Over Generic Social Agencies

Most social media agencies hand you a content calendar, post on a schedule, and call it a month. We treat social media as a revenue channel, not a checkbox.

CGM runs paid and organic under one strategy — so your ad spend amplifies your organic content instead of running in a separate silo. We've managed accounts for D2C fashion brands, B2B IT firms, and professional services companies across India and globally, and we know the difference between a platform-native strategy and a template dressed up as one.

What's Included

Full-Funnel Social Media Management

Everything your social presence needs — for B2B and D2C brands, handled end to end.

01
Platform-Specific
Platform Strategy & Audit

We don't guess which platforms you should be on — we audit your audience data, competitor presence, and past performance to build a platform-specific playbook. Each platform gets a separate strategy, not a copy-paste content calendar.

02
Purpose-Built
Content Creation & Scheduling

Our team writes, designs, and schedules content built around scroll-stopping hooks and platform algorithms — not generic templates. Every piece maps to a funnel stage: awareness, consideration, or conversion.

03
Full-Funnel Targeting
Paid Social Advertising

We manage Meta Ads, LinkedIn Ads, and YouTube campaigns with full-funnel targeting — cold audiences, retargeting, and lookalikes all structured to reduce CAC over time.

04
Under 2 Hours
Community Management

Unanswered comments and DMs are lost sales. We manage your inboxes, comments, and brand mentions daily — turning conversations into conversions and catching reputation risks before they escalate.

05
Right-Fit Creators
Influencer & Creator Outreach

We identify micro and mid-tier creators whose audiences match your buyer profile, manage outreach, brief creation, and measure performance beyond vanity metrics.

06
Plain-English
Analytics & Monthly Reporting

You get a plain-English monthly report — reach, engagement, leads, ad spend, and ROI — with commentary on what changed and why. Every report ends with a next-30-days action list.

07
Discoverability
Social SEO & Discoverability

Search inside Instagram and LinkedIn is growing fast. We optimize profiles, captions, hashtags, and alt text so your content surfaces in both platform search and Google's social indexing.

08
Retention-Engineered
Reels & Short-Form Video Strategy

Short-form video drives the highest organic reach across every major platform right now. We script, produce briefs for, and schedule Reels and Shorts with hooks engineered for retention.

Why Choose Us

A Revenue Channel, Not a Content Calendar

Most social media agencies hand you a content calendar, post on a schedule, and call it a month. We treat social media as a revenue channel — CGM runs paid and organic under one strategy so your ad spend amplifies your organic content instead of running in a separate silo.

Paid + Organic Integrated

Under one strategy, not a separate silo.

Platform-Specific Content

Not resized one-size-fits-all posts.

Weekly Optimization

Not monthly catch-up.

Plain-English Reporting

With real conversion data, not vanity metrics.

B2B and D2C Expertise

Across Indian and global markets.

How We Work

How We Run Your Social Media: Our 6-Phase Process

A structured six-step process that takes you from audit to a sustained content and paid strategy.

01

Discovery & Account Audit

We pull apart your existing accounts — content performance, audience demographics, competitor benchmarks, and ad account history if applicable.

02

Strategy & Platform Roadmap

Based on audit findings, we build a 90-day platform strategy: which channels get primary investment and how paid and organic work together.

03

Content Calendar Build

We draft a 30-day content calendar mapped to your funnel — hook-led Reels, educational carousels, social proof posts, and offer-focused content.

04

Campaign Setup & Launch

Paid campaigns are structured with proper objectives, audience segmentation, and creative testing built in from day one, alongside organic publishing.

05

Active Management & Optimization

We monitor performance weekly — pausing weak creatives, scaling winners, adjusting posting frequency, and responding to algorithm shifts.

06

Reporting & Strategy Refresh

Every month you receive a full performance report; every 90 days we refresh the strategy based on what your audience actually responds to.

FAQ

Social Media Marketing — Common Questions

How much does social media marketing cost in India?
Social media marketing pricing in India typically ranges from ₹15,000 to ₹1,50,000+ per month depending on the number of platforms, content volume, and whether paid advertising management is included. At CGM, packages are scoped based on your specific channels and business goals — not sold as fixed tiers. Most growing brands with 2-3 active platforms fall in the ₹25,000–₹60,000/month range for managed services excluding ad spend.
How long does it take to see results from social media marketing?
Organic social media growth typically shows measurable engagement improvements within 60–90 days when a proper strategy is followed. Paid social campaigns can generate leads or sales within the first 2–4 weeks depending on budget and audience size. Significant follower growth and brand authority usually build over 4–6 months of consistent, strategy-led activity.
Which social media platforms should my business be on?
Platform selection depends on your audience and business model. D2C brands selling visually-driven products perform well on Instagram and YouTube. B2B companies generate higher-quality leads on LinkedIn. Facebook remains effective for local targeting and retargeting. We audit your current audience data and competitor presence before recommending platforms — being active on fewer platforms strategically beats spreading thin across all of them.
What is the difference between social media marketing and social media management?
Social media management typically refers to the operational work — scheduling posts, responding to comments, maintaining a content calendar. Social media marketing is broader and includes strategy development, paid advertising, influencer partnerships, analytics, and connecting social activity to business outcomes like leads and revenue. CGM provides both under one engagement, with strategy always driving execution.
Can social media marketing work for B2B companies?
Yes — LinkedIn in particular is one of the highest-ROI channels for B2B lead generation when used correctly. B2B social media works best when it focuses on thought leadership content, case studies, and direct outreach rather than broad awareness posting. CGM has run B2B social campaigns for IT firms, SaaS companies, and professional services brands that generated qualified pipeline through organic content and LinkedIn Ads.
How do you measure ROI from social media marketing?
We track ROI by connecting social media activity to actual business outcomes — website traffic, lead form completions, product purchases, and cost per acquisition for paid campaigns. Vanity metrics like likes and follower counts are reported but not used to evaluate success. Every campaign is set up with proper UTM tracking and conversion event measurement so we can show the direct revenue impact of social activity.
Do you handle content creation or do I need to provide content?
CGM handles full content creation — copy, design, and video briefs — as part of our social media management service. You provide brand assets, product photography if applicable, and approval on the monthly content calendar. For Reels and short-form video, we script and storyboard the content; you or your team shoot the footage, or we can recommend production partners. No client is expected to brief individual posts.
Ready When You Are

Ready to Build an Audience
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