Organic Search sessions up 140% and new users up 110% for Muditam Ayurveda, driven by content built around real health questions — not just product keywords.
Muditam Ayurveda is a Delhi-based D2C Ayurvedic wellness brand selling doctor-formulated supplements — Karela Jamun Fizz, Liver Fix, Sugar Defend Pro, and 15+ other formulations — to diabetes, liver, and metabolic-health customers across India, with 80,000+ customers and 8,000+ verified reviews.
CGM's mandate was organic visibility growth across Muditam's blog and product pages — competing for both branded search and the much harder non-branded, top-of-funnel health questions.
Over the 90-day window, Organic Search became one of Muditam's fastest-growing acquisition channels by session volume.
Session and new-user growth figures are from GA4's Organic Search channel, comparing 19 May–16 Aug 2026 against 18 Feb–18 May 2026. Query- and page-level Search Console figures on this page use Google's own comparison window (last 6 months vs. previous 6 months, as of 17 Aug 2026) — a different, overlapping window from the GA4 figures — shown separately rather than blended.
19 May–16 Aug 2026 vs 18 Feb–18 May 2026 · GA4 Organic Search + Google Search Console
Growth shows up in both branded search (customers who already know Muditam) and non-branded, question-based search (customers who don't yet) — evidence this isn't just brand-awareness spillover.
Search Console's top click-drivers over the last 6 months, by page/query type:
Branded search and the homepage carry real weight, as expected for a recognizable D2C brand — but two of the top five click-drivers are informational blog content answering specific health questions, not product or brand pages. That's the non-branded top-of-funnel working.
The "why we should not eat curd at night" blog post alone drew 644,566 impressions over the last 6 months (up 34.5%) — a single piece of content now functioning as a standing acquisition asset.
Traffic growth means little if it doesn't survive the funnel. Muditam's storewide purchase-journey data (all channels, by device) shows where sessions actually convert.
| Device | Sessions | Product Views | Add To Basket | Purchases |
|---|---|---|---|---|
| Mobile | 250,444 | 184,883 | 17,915 | 7,472 |
| Desktop | 12,348 | 3,216 | 465 | 239 |
| Tablet | 1,751 | 1,398 | 96 | 38 |
This is storewide, all-channel funnel data (not Organic-Search-only) — shown to establish that the mobile-first funnel Organic Search traffic lands into is already converting, not leaking visitors.
Mobile carries 95%+ of all sessions and converts at roughly 3.0% session-to-purchase — on par with or ahead of desktop — so the funnel Organic Search feeds into isn't the bottleneck.
The through-line: content built to answer a real question first, optimized for the product second.
"Why we should not eat curd at night" and "best time to eat papaya" each out-clicked most product pages — informational content built around real questions, not keywords stuffed into a product description.
"muditam ayurveda" CTR rose from 16.5% to 23.5% while average position tightened from 1.12 to 1.07.
Up from 1,354 in the prior 6-month window, with CTR nearly doubling (4.35% vs 2.54%) as position improved from 3.21 to 2.46.
Product-snippet rich results held 2,953 clicks at 3.35% CTR (vs 1.80% prior) — structured data work paying off in the SERP, not just rankings.
What running this account proved about CGM's approach to SEO.
We write for the question someone's actually asking, not the keyword we want to rank for.
Growth shows up in both — proof it's not just brand-awareness traffic getting relabeled as SEO.
Product-snippet CTR improvements came from schema work, not just ranking position.
SEO worked alongside Paid Search and Paid Social in the same account strategy, not as a siloed report.
GA4 and Search Console run on different comparison windows here, and we say so instead of blending them.
Every stat in this case study traces back to GA4 or Search Console exports.
If your organic traffic is flat, there's a good chance your content is answering the questions Google already knows you can answer — not the ones your next customer is actually asking. Let's find those questions.
