Cross Globe Marketing
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Most businesses pour money into ads and hope for the best. We build paid media systems where every rupee is tracked, tested, and pushed to perform — on Google, Meta, and LinkedIn, designed from day one to lower your cost per acquisition.
In our audits across 100+ ad accounts, the problem is almost never the platform. It is the structure.
Campaigns built without intent-stage segmentation send cold audiences to conversion pages. Ad groups with no negative keyword hygiene bleed spend on irrelevant searches. Meta campaigns run without creative rotation until fatigue tanks performance and the account manager blames the algorithm. The result is an account that looks busy on a dashboard and quietly loses money every day.
The cost of a badly structured account compounds monthly. By the time most brands realise something is wrong, they have spent six months of budget proving what does not work. We start every engagement with a full account audit and funnel review before a single rupee of new spend goes live. Structure first. Scale after.
Every layer of a paid media system, tied to CPA and ROAS, not impressions.
Search, Shopping, Display, and YouTube campaigns built around intent stages. Every campaign has conversion tracking wired in before spend goes live, optimised for CPA and ROAS from day one.
Audience architecture across cold, warm, and retargeting layers with systematic creative rotation. We manage bid strategy, creative fatigue signals, and campaign structure across the full funnel.
Lead generation campaigns for B2B brands targeting decision-makers by job title, seniority, and company size. We integrate with your CRM so sales teams receive qualified pipeline, not just raw form fills.
GA4, Meta Pixel, and server-side tracking implemented correctly before campaigns launch. We build attribution models that show which touchpoints drive real revenue, not just assisted clicks.
We audit or build landing pages aligned to each ad group's promise. Consistent messaging, fast load times, and a single conversion goal per page — this alone typically drops CPA by 15 to 30 percent.
Ad creative frameworks built on your product, audience psychology, and competitor gaps. We write copy that leads with the outcome your buyer wants, then test variants in structured rotations.
We redistribute budget toward winning ad sets weekly based on performance data, not gut feel. Bid strategies are matched to campaign objectives, not set to automatic and left running.
Weekly and monthly reports showing CPL, CPA, ROAS, and revenue impact by channel. No impressions-and-reach dashboards — you always know where your money is going and what it's returning.
Most agencies charge a percentage of ad spend, which means they benefit when you spend more whether or not performance improves. We structure our performance marketing engagements around your business outcomes: CPA targets, ROAS floors, and revenue milestones. Your account gets a senior strategist, not a junior executive running templated campaigns.
Tied to CPA targets and ROAS floors, not spend.
Not a junior executive running templated campaigns.
Not gut-feel optimisation.
From ad to revenue, not just clicks.
Stay because it's working.
A structured six-step process that takes you from audit to a scaling, revenue-tied paid media engine.
Before we touch any campaign, we audit your current paid media setup, funnel, and unit economics — target CPA, customer LTV, and what's killing conversion downstream.
We build campaigns segmented by intent stage, audience temperature, and product category — tightly themed ad groups for Google, clearly separated funnels for Meta.
All conversion events verified across GA4, Meta Pixel, and server-side where needed before a single rupee of spend goes live. No tracking, no campaign launch.
Ad creative and copy developed based on audience psychology and competitor analysis. Campaigns go live with structured A/B rotation frameworks in place from day one.
The first two weeks catch structural issues early. From week three onward, budget shifts toward winning ad sets and creative refreshes keep performance stable.
Monthly reviews cover CPA trends, ROAS shifts, audience saturation signals, and competitive landscape changes — adjusting the roadmap rather than forcing more budget in.
Get a free, no-obligation paid media audit and discover exactly where your ad accounts are leaking budget.