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Microsoft Advertising puts your ads in front of Bing, Yahoo, DuckDuckGo, and AOL search traffic — often at a lower cost per click, with LinkedIn targeting no other search platform offers.
Google Ads doesn't cover every search query, on every device, for every person.
Most advertisers put every dollar into Google Ads and never look at Microsoft Advertising, assuming the traffic isn't worth the setup effort. That leaves Bing, Yahoo, DuckDuckGo, and AOL search traffic on the table entirely, often at a lower cost per click than the identical keyword on Google.
We treat Microsoft Advertising as an incremental channel run alongside Google Ads, importing existing campaign structure where it makes sense and layering in the LinkedIn-based targeting only this platform offers.
A handful of signals point to strong Microsoft Advertising performance.
Bing's demographic and LinkedIn targeting suit B2B and professional audiences well.
Successful Google Search campaigns usually transfer well to Microsoft Advertising.
Bing often offers lower cost per click on the same keywords due to less competition.
Bing's user base skews more toward desktop use than mobile.
LinkedIn profile targeting lets you reach by company, industry, or job function.
Direct campaign import makes launch faster if Google Ads is already running.
Full campaign setup, import, and optimization on Microsoft Advertising.
Existing Google Search campaigns imported directly into Microsoft Advertising.
Keyword strategy adapted for Bing's search behavior and competition levels.
Firmographic layering by company, industry, and job function for B2B campaigns.
Campaigns configured across Bing, Yahoo, DuckDuckGo, and AOL placements.
Microsoft's Universal Event Tracking tag implemented and verified against sales.
Bid strategy tuned to Microsoft Advertising's own auction dynamics, not copied blind from Google.
Responsive search ads and extensions built for Microsoft Advertising's format specs.
Microsoft Advertising results reported alongside Google Ads for a full picture.
Microsoft Advertising's own auction and audience behave differently from Google's, so campaigns get adapted, not copy-pasted.
Google Ads campaigns imported as a starting point, then adjusted for Bing's audience and competition.
Firmographic targeting added specifically for B2B accounts, not applied blanket to every campaign.
Bids managed against Microsoft Advertising's own auction data, not mirrored from Google settings.
Conversion data checked against real sales, not just platform-reported clicks.
Positioned to add reach alongside Google Ads rather than compete with it for the same budget.
Most agencies import a Google campaign and leave it running unchanged. We don't.
Campaigns adjusted for Bing's audience and auction, not left as an untouched Google copy.
Deep familiarity with layering LinkedIn firmographic data for B2B accounts.
Google Ads and Microsoft Advertising results reported together for one clear picture.
UET tracking checked against real outcomes, not vanity click metrics.
The same team running your Google Ads manages Microsoft Advertising too, no handoff gaps.
A structured process to get Microsoft Advertising live and optimized.
We review your existing Google Ads account to plan the import and adaptation strategy.
Campaigns imported from Google Ads, then adjusted for Bing's audience and auction.
Microsoft's tracking tag installed and verified before any spend goes live.
Firmographic targeting added where it fits your account, especially for B2B.
Campaigns go live across Bing, Yahoo, DuckDuckGo, and AOL placements.
Bids, keywords, and targeting refined against real conversion data over time.
Get a free strategy session and see whether Microsoft Advertising fits your account.
GA4, Search Console, Meta Ads Manager, and Shopify data — nothing modeled or projected.
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