Cross Globe Marketing
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A keyword list without intent segmentation sends cold searchers to a conversion page built for buyers. We structure Search, Shopping, Display, and YouTube campaigns around where a searcher actually is in the buying journey, with tracking wired in before spend goes live.
A keyword match type left too broad is the single most common budget leak we find.
Accounts built without intent-stage segmentation put branded searchers, competitor researchers, and ready-to-buy searchers into the same ad group, which means the same message and bid strategy gets applied to three completely different buying stages.
We rebuild account structure around search intent first, then layer in negative keyword hygiene, Shopping feed optimization, and Display or YouTube remarketing only once the Search foundation is converting efficiently.
These patterns show up when an account was set up once and never restructured since.
More budget going in with no matching increase in leads or sales.
Irrelevant searches quietly draining budget every day.
Branded, competitor, and generic searches all bucketed together.
Reported conversions do not match actual sales or leads.
Product titles and attributes left as default exports.
Smart Bidding turned on with no target or guardrails set.
Every campaign type Google offers, structured around intent and tied to CPA and ROAS.
Ad groups built around tightly themed keyword clusters segmented by buying intent stage.
Product feed titles, attributes, and campaign priority structured to win the auction on the right terms.
Remarketing audiences segmented by site behavior, with creative matched to where they dropped off.
In-stream and Discovery campaigns built for awareness or direct response depending on the goal.
Ongoing search term review to catch and exclude irrelevant queries before they burn spend.
GA4 and Google Ads conversion tracking verified against real sales and lead data, not assumed correct.
Target CPA, Target ROAS, or Maximize Conversions configured with guardrails, not left on default.
Monthly reporting on CPA, ROAS, and search term trends across every campaign type.
A repeatable audit and structuring process rather than a one-time setup.
Keywords classified by buying stage before ad groups are ever built.
Weekly reviews to catch new negative keyword candidates early.
Product titles, categories, and attributes checked against what actually ranks.
Competitor impression share tracked to catch new entrants or bid pressure.
Reported conversions cross-checked against CRM or sales data monthly.
A Google Ads account that looks busy is not the same as one that converts efficiently.
Ad groups segmented by buying stage, not just keyword theme.
Ongoing hygiene, not a one-time setup that goes stale.
Conversion data checked against real sales before optimization decisions are made.
Smart Bidding configured with targets, not left fully automated.
Search, Shopping, Display, and YouTube working together, not managed in isolation.
A structured process that takes a Google Ads account from audit to a scaling, CPA-efficient engine.
We review current structure, search terms, and conversion tracking accuracy.
Ad groups are rebuilt around intent stage and tightly themed keyword clusters.
Conversion tracking is checked and corrected against real sales or lead data.
Product feed and remarketing audiences are configured where relevant.
Smart Bidding targets are set based on account history and margin data.
Weekly search term reviews and monthly budget reallocation keep the account improving.
Get a free Google Ads audit and see exactly where your account structure is leaking budget.
Branded Search hit 26.84x ROAS for Muditam Ayurveda.
Read the Google Ads Case Study