Cross Globe Marketing
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Pinterest reaches people actively planning a purchase. Snapchat reaches a younger audience through AR-native, vertical-first creative. We run both as their own campaigns, built for what each platform actually rewards.
Neither performs when it's run like a smaller version of a Meta campaign.
Pinterest and Snapchat sit outside most brands' core ad mix — Pinterest because it doesn't feel "social" in the traditional sense, and Snapchat because its audience and formats feel unfamiliar to teams built around Instagram and Facebook. The result is either no presence at all, or a campaign built with leftover Meta creative that doesn't fit either platform's actual behavior.
We treat them as two distinct strategies — Pinterest around discovery and shopping intent, Snapchat around native, AR-first creative for a younger audience — run by the same accountable team.
Different signals point to Pinterest, Snapchat, or both.
Pinterest's shopping-intent audience suits visually-driven product categories.
Snapchat's demographic skews younger than most other major ad platforms.
Weddings, home renovation, and DIY categories match how people use Pinterest.
Brands willing to try Lenses and filters tend to see stronger Snapchat engagement.
Few competitors actively invest in either platform, leaving room for share of voice.
Pinterest Shopping Ads pull directly from an existing product feed.
Platform-native creative, targeting, and conversion tracking for both channels.
Visual discovery creative built for how users browse and save on Pinterest.
Product catalog connected to Pinterest Shopping Ads for direct-response campaigns.
Full-screen vertical video creative built specifically for Snapchat's format.
Branded AR filters built to drive interactive engagement with a younger audience.
Layered targeting by interest, keyword search behavior, and lookalike audiences.
Conversion tracking implemented on both platforms and verified against real sales.
Spend split between platforms based on where the audience and results actually are.
Separate, platform-specific reporting so each channel's contribution is clear.
Discovery-intent creative for Pinterest, native AR-first creative for Snapchat — never the same asset reused across both.
Separate creative direction for Pinterest's discovery format and Snapchat's vertical video.
Product feed connected directly for Shopping Ads rather than manual pin creation.
Pinterest Tag and Snap Pixel data checked against actual sales, not platform metrics alone.
Audience targeting built around each platform's actual user base, not assumed overlap.
Spend reallocated between platforms based on which is actually converting.
Recycled Meta creative is the most common reason both platforms underperform.
Every asset built specifically for the platform it runs on, not repurposed from Meta.
Pinterest campaigns built around discovery-to-purchase behavior specifically.
Lens and Story ad production built for how Snapchat's audience actually engages.
Both platforms' pixel data verified against real sales, not vanity engagement.
The same team running your other performance channels manages both here too.
A structured process across both platforms, run in parallel or independently.
We determine whether Pinterest, Snapchat, or both fit your audience and goals.
Pinterest Tag and/or Snap Pixel implemented and verified against real outcomes.
Discovery-format Pinterest creative and vertical-video Snapchat creative produced separately.
Campaigns go live with targeting matched to each platform's actual audience.
Creative, targeting, and budget tested independently on each platform.
Conversion data guides ongoing spend allocation between the two channels.
Get a free strategy session and see whether Pinterest, Snapchat, or both fit your brand.
GA4, Search Console, Meta Ads Manager, and Shopify data — nothing modeled or projected.
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