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Content Creation / Video Editing

Video Editing That Turns Raw Footage Into Platform-Ready Content

Filming is the easy part. Editing is where most brands stall — too time-consuming to do in-house, too inconsistent when handed to a new freelancer every time. We provide dedicated video editing as a service: consistent style, fast turnaround, brand-aligned output, and all format exports delivered together so your content team never waits on post-production to publish.

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Videos Edited Across Formats
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Turnaround on Standard Edits
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Aspect Ratios Delivered Per Project
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Clients Served
The Problem

Why Raw Footage Sits on a Hard Drive Instead of Getting Published

A new freelancer on every project means relearning your brand, reestablishing your style, and absorbing the cost of inconsistency every time.

We work from a documented edit brief and brand reference so every video we deliver looks like it was made by the same team — because it was. Across 2,000+ edits, the clients with the most consistent output were on retainer, not one-off projects.

What's Included

Professional Editing for Every Format

Social, YouTube, ads, and brand content — every edit handled end to end, from rough cut to final export.

01
Short-Form
Social Media Video Editing

Short-form edits for Instagram Reels, TikTok, YouTube Shorts, and LinkedIn — cut for platform-native pacing, hook in the first three seconds, and caption overlay for silent viewing. Delivered in portrait, landscape, and square from the same footage.

02
Long-Form
YouTube Long-Form Editing

Long-form YouTube video editing with structured chapter pacing, B-roll integration, lower thirds, and end screen setup. Edited for watch time retention — cuts made where attention drops, not just where silence happens.

03
Hook-First
Ad Creative Editing

Short-form ad edits for Meta, YouTube, TikTok, and Google Display — cut to platform length requirements with hook-first structure, product or offer clarity in the first five seconds, and CTA placement that works before the skip button appears.

04
Consistent Look
Color Grading & Correction

Flat, inconsistent, or poorly exposed footage corrected and graded to a consistent visual look. Color work applied across all clips in a project so every cut matches — no jarring exposure jumps between scenes.

05
Brand-Matched
Caption & Subtitle Overlay

Accurate captions added as styled text overlays — not auto-generated subtitles left unchecked. Caption style matched to brand fonts and colors. Available as open captions burned into the video or as an SRT file for platform upload.

06
On-Brand
Motion Graphics & Titles

Branded lower thirds, animated titles, transition graphics, and call-out text added to finished edits. Motion graphics matched to your brand palette and typography so every video looks like it came from the same team.

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Not Stock
Music Licensing & Sound Design

Royalty-free music sourced and licensed to match video tone and pacing — not default stock tracks that sound like every other brand video. Sound mixing applied to balance music, voiceover, and ambient audio across the full cut.

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Ready to Publish
Multi-Format Export & Delivery

Final videos exported in all required formats and aspect ratios — 16:9 for YouTube and desktop, 9:16 for Stories and Reels, 1:1 for feed and ads — with platform-optimized codec and file size settings applied to each export.

Why Choose Us

Consistent Editing, Not a Rotating Freelancer

A new freelancer on every project means relearning your brand, reestablishing your style, and absorbing the cost of inconsistency every time. We work from a documented edit brief and brand reference so every video we deliver looks like it was made by the same team — because it was.

Edit Brief Documented and Reused

Across every project — no rebrief each time.

Consistent Editor on Retainer

Not rotated per job — the same team every time.

Captions Manually Checked

Not auto-generated and left uncorrected.

All Aspect Ratios Delivered

Per project, without a separate request.

48-Hour Standard Turnaround

With faster options for urgent deliverables.

How We Work

How We Edit Your Footage Into Finished, Platform-Ready Video

A structured six-step process that takes raw footage from brief to final export.

01

Edit Brief & Footage Review

Before editing begins, we confirm the edit brief — platform, length, tone, brand guidelines, caption requirements, music direction, and any specific moments to include or exclude. Footage is reviewed for quality and usability so scope issues are flagged before the edit starts.

02

Rough Cut Assembly

Raw footage is logged and a rough cut assembled to the brief — establishing the narrative or content flow, selecting the best takes, and identifying B-roll placement. For complex projects, a rough cut is shared for structural approval before fine edit work begins.

03

Fine Cut & Pacing

The rough cut is refined — tightening pacing, removing dead air and filler, balancing scene lengths, and ensuring the edit holds attention throughout. For social content, the first three seconds are given particular attention as the hook that determines whether the viewer stays.

04

Color, Sound & Graphics

Color correction and grading applied across all clips. Sound mix balanced between dialogue, music, and ambient audio. Motion graphics, lower thirds, caption overlays, and branded titles added at this stage to the approved style.

05

Review & Revision

Completed edit delivered as a review file — typically an unlisted YouTube link or review platform link for easy comment and timecode feedback. Revision rounds address consolidated feedback, not individual incremental change requests, to keep delivery schedules on track.

06

Final Export & Format Delivery

Approved edit exported in all required formats and aspect ratios with platform-specific codec settings applied. Files delivered via shared drive with a clear naming convention so your content team can find, upload, and publish without additional sorting or renaming.

FAQ

Video Editing — Common Questions

What is included in a professional video editing service?
Professional video editing typically includes rough cut assembly, fine cut and pacing, color correction and grading, sound mixing, caption overlay, motion graphics and titles, music placement, and multi-format export. CGM includes color grading, captions, branded motion graphics, and all aspect ratio exports as standard — not as separate add-ons.
How long does video editing take?
Standard social media edits and short-form ad creatives are delivered within 48 hours of footage and brief receipt. Long-form YouTube videos and brand content typically take 3-5 business days depending on length and complexity. Timelines are confirmed at brief stage before editing begins.
How do I send footage for editing?
Raw footage is shared via Google Drive, Dropbox, WeTransfer, or Frame.io — whichever your team already uses. We confirm a shared folder structure at project start so footage handoff, review links, and final file delivery all happen in one organized location without back-and-forth over email.
What video formats and aspect ratios are delivered?
Final edits are delivered in 16:9 landscape for YouTube and desktop, 9:16 portrait for Instagram Stories, Reels, and TikTok, and 1:1 square for social feed and ad placements. Platform-optimized MP4 exports with correct codec and bitrate settings are applied to each format. Additional export specifications for broadcast or specific ad platforms are accommodated on request.
What is the difference between video editing and video production?
Video production covers the full process of creating a video — brief, scripting, filming, and editing. Video editing is the post-production stage only — working with footage that already exists to produce a finished asset. CGM offers both as separate services: video editing for clients who have footage ready, and full video production for clients who need the filming handled as well.
Do I need to provide brand guidelines for video editing?
Brand guidelines — colors, fonts, logo files, and visual style references — are used to match motion graphics, caption style, and color grade to your existing brand look. If you have a brand guidelines document, we work from it. If not, we document your visual preferences from existing content and apply them consistently across all edits.
How much does video editing cost?
Video editing pricing depends on video length, complexity, number of formats required, and whether motion graphics and captioning are needed. Short-form social edits are priced differently from long-form YouTube videos or multi-format ad creative packages. CGM offers both per-video pricing and monthly retainers for brands with consistent editing volume — scoped after a brief call.
Ready When You Are

Ready to Turn Footage
Into Finished Video?

Send us a sample of your footage and get a free sample edit back — no obligation, just a look at how we work.

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