Cross Globe Marketing
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Affiliate marketing is the only digital channel with zero wasted spend — but only if the program is built right. We build affiliate programs from the ground up or fix the ones sitting dormant: recruitment, platform setup, tracking, creative assets, and monthly performance management all included.
Most affiliate agencies hand you a platform login and a list of publishers. That is not what makes a program produce revenue.
What actually makes a program produce revenue is commission structure that motivates, recruitment targeting the right publisher type, and ongoing support that keeps affiliates active past the first 90 days. Across 80+ affiliate programs, the ones generating consistent revenue shared one thing: they treated affiliates as partners, not just a performance channel.
Everything from setup to scale, so your program keeps generating revenue past the first cohort.
Commission structure, cookie window, payout model, and publisher tier design are all strategic decisions that determine whether affiliates choose your program over a competitor's. We build the structure before touching any platform.
We set up and configure affiliate tracking on platforms including Impact, ShareASale, PartnerStack, or Post Affiliate Pro — with accurate attribution, fraud prevention rules, and conversion event mapping.
We identify and recruit publishers, bloggers, comparison sites, coupon platforms, and niche content creators whose audiences match your buyer profile. Outreach is personalized, not a generic pitch template.
New affiliates get a structured onboarding pack: brand guidelines, approved creatives, tracking links, product messaging, and a contact point for questions. Proper onboarding means faster, more consistent activation.
Flat commissions produce flat results. We design tiered incentive structures — performance bonuses, exclusive offers for top publishers, seasonal uplift campaigns — that keep your program a priority for affiliates.
Affiliate fraud — click stuffing, cookie dropping, self-referrals — can drain commission budgets without producing a single real sale. We configure detection rules and audit traffic quality monthly.
Most programs lose affiliates to inactivity within 90 days because brands never communicate after onboarding. We run monthly newsletters, performance updates, and reactivation campaigns to keep publishers engaged.
Monthly reports track active affiliate count, revenue per affiliate, conversion rate by traffic source, top-performing publishers, and program ROI — so you see which affiliates are worth investing in.
Most affiliate agencies hand you a platform login and a list of publishers. Across 80+ affiliate programs, the ones generating consistent revenue shared one thing: they treated affiliates as partners, not just a performance channel.
Before recruitment ever starts.
Not sold as an add-on.
Included for every new publisher.
To prevent program decay.
Tied to revenue per affiliate, not click volume.
A structured six-step process that takes you from audit or strategy to ongoing, revenue-tied management.
For new programs, we define commission structure, payout model, and cookie window. For existing programs, we audit affiliate quality, tracking accuracy, and activation rate.
We select the right affiliate platform and set up tracking, conversion events, fraud rules, and payment workflows — all tested before recruitment begins.
We build a target publisher list matched to your audience, category, and traffic quality standards. Every affiliate is reviewed before approval.
Approved affiliates receive a structured onboarding pack with tracking links, approved creatives, and a clear brief on what converts for your brand.
We monitor affiliate activation rates in the first 30-60 days and run outreach to inactive partners before they go cold.
Monthly reporting, fraud audits, commission reviews, and affiliate communication run on a fixed calendar to keep the program healthy.
Get a free, no-obligation program audit and discover exactly what's holding your affiliate channel back.