Cross Globe Marketing
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Buyers now ask ChatGPT, Gemini, Claude and Perplexity who to hire before they ever open Google. We are an India-based generative engine optimization (GEO) team that makes your brand easy for those AI systems to find, trust and cite.
Generative Engine Optimization (GEO) is the work of making your content easy for AI systems such as ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews to find, understand and cite. It builds on SEO with clear answers, structured data, consistent brand facts and crawlable pages. Cross Globe Marketing is a GEO agency based in Jaipur, India, serving brands in India, the UAE and the US. No one can guarantee a citation, so we track results as dated, qualitative snapshots.
There is no button that puts a brand inside an AI answer. What you can do is remove the reasons an AI system would skip you. These are the six steps we work through, in this order.
Check robots.txt, firewalls and rendering so crawlers such as GPTBot, ClaudeBot, PerplexityBot and Google-Extended can read your pages. Confirm each bot's current name in its vendor's documentation, because they change.
Put a direct two-to-three sentence answer under every question-style heading, then support it with specifics. AI systems lift short, self-contained answers far more easily than long introductions.
Use the same brand name, description, address and service list on your site, Google Business Profile, LinkedIn and directories, backed by Organization and FAQ schema.
AI answers lean on what others say about you: reviews, industry publications, community discussions and comparison pages. Work on being mentioned accurately in the places buyers and models read.
Original data, clear definitions, named authors and visible update dates give a system something specific to cite. Outdated pages get replaced by newer sources.
Run the same set of buyer prompts on each engine every month, record whether you are mentioned or cited and what sources appear, then fix the gaps. Each engine has its own sources, so test them separately.
For the longer version of this playbook, read our guide on getting your brand cited by AI search, or see how AI answer engines break one question into many searches.
Indian brands now compete for the same AI answers as global ones. We are based in Jaipur and build GEO programmes for businesses in India, the UAE and the US.
Most GEO advice is written for US brands. Indian businesses face a few extra problems: city and region-specific questions such as "best agency in Jaipur", inconsistent business details across local directories, and a mix of Indian and overseas buyers asking the same AI tools different questions.
Our team is in the same time zone as your business, works with Indian listings and platforms every day, and tests prompts the way your actual buyers ask them. Start with our Jaipur agency page or a free SEO and digital audit.
We test prompts for your city, for India as a whole and for your overseas markets, so you see where you appear and where you do not.
Business name, address, phone and service descriptions aligned across your site, Google Business Profile and directories.
GEO sits on top of technical SEO and content. We fix the foundation first because weak pages get little benefit from restructuring.
Everything we recommend is something we run ourselves. You can check each item on this website.
A curated map and a full page index for AI crawlers: /llms.txt.
A short, quotable answer block at the end of each article, written so an AI system can lift it directly.
Structured data that matches the visible page copy, validated on every publish.
New and updated pages are sent to Bing and other IndexNow search engines automatically.
We record AI visibility as dated, qualitative snapshots, not as inflated ranking numbers.
Robots.txt and server access checked so AI crawlers can read the pages we want cited.
AI systems don't crawl and rank the way Google does - they retrieve, summarize, and cite. A page that ranks well can still be invisible inside ChatGPT or Perplexity.
Generative engines pull from a mix of their training data and real-time retrieval, favoring content that's clearly structured, factually dense, and easy to extract into a summary. Long, unstructured pages with buried facts get skipped in favor of competitors with clearer, more citable content.
We restructure key content into clearly attributable, factually dense sections, make sure it's technically accessible to AI crawlers, and build the kind of topical authority these systems weigh when deciding what to cite.
If any of these are true, generative engines likely aren't retrieving or citing your content.
GPTBot, PerplexityBot, and similar crawlers can't access your content if they're disallowed.
Ask ChatGPT or Perplexity about your category and your brand doesn't appear.
Dense, unstructured paragraphs are harder for retrieval systems to extract cleanly.
Vague, marketing-heavy language is harder to cite than clear, specific facts and figures.
AI systems weigh how often other sources reference your brand or content.
Without tracking AI-driven visits, you can't tell if GEO work is actually moving the needle.
Content, technical access, and authority signals built for AI retrieval and citation.
We verify GPTBot, PerplexityBot, and other AI crawlers can actually access and read your content.
Key pages rewritten with clear, specific, attributable statements AI systems can extract and cite confidently.
Organization, Article, and FAQ schema implemented to help generative engines verify and understand your content.
We track brand presence and citation across ChatGPT, Perplexity, Google AI Overviews, and Gemini.
Earned mentions and citations on authoritative sites, since AI systems weigh external references heavily.
Comprehensive content clusters built around core topics so AI systems recognize your site as an authority.
Brand name, description, and facts kept consistent across your site and third-party listings so AI systems don't get conflicting signals.
AI-driven referral traffic and citation appearances tracked and reported alongside traditional SEO metrics.
GEO can't be measured with traditional rank trackers alone - we monitor citation and retrieval directly.
We run representative prompts through ChatGPT, Perplexity, and Gemini to check whether and how your brand is cited.
Server logs checked for GPTBot, PerplexityBot, and other AI crawler activity.
Brand mentions across the web tracked as a proxy for the citation signals AI systems weigh.
Pages scored on factual density and extractability, not just readability.
Analytics configured to isolate traffic arriving from AI chat and generative search referrals.
GEO is early enough that most competitors haven't structured their content for it yet - that gap is the opportunity.
We build content structured for retrieval, not retrofitted after the fact.
We test actual AI systems, not theoretical best practices alone.
GEO strengthens, rather than replaces, your traditional search visibility.
Optimized for ChatGPT, Perplexity, and Google's AI features together, not just one.
We're upfront that no one can guarantee citation - we optimize the factors within our control.
A structured six-step process for building genuine AI search visibility.
We test current citation and visibility across major AI platforms before making changes.
Robots.txt and technical access checked to confirm AI crawlers can reach your content.
Key pages rewritten with clear, fact-dense, citable structure.
Structured data and brand consistency fixed across the site and external listings.
External mentions and topical depth built to strengthen trust signals.
Visibility re-tested regularly as AI systems and your content both evolve.
Get a free GEO audit from our India-based team and see where your brand currently stands across ChatGPT, Gemini, Claude, Perplexity and AI Overviews.
For Muditam Ayurveda — GA4 + Search Console verified, nothing modeled.
Read the SEO Case Study